Meta, the owner of Facebook, announced a new update to the platform’s algorithm aimed at giving users more control over the short videos (Reels) they see while browsing.

The company stated that the update will focus on displaying videos that better match users’ interests, adding AI-powered tools to improve search experience, along with a new feature called “Friend Bubbles.”

The update allows users to easily express disinterest in certain types of clips by selecting the “Not Interested” option on any Reels video or reporting annoying comments, enabling the recommendation system to adjust the content shown based on these interactions.

The “Save” feature also received a notable update, making it easier to collect favorite clips and posts in one place for easy access later, addressing frequent user complaints about unwanted or low-quality content.

Meta indicated that these changes respond to user feedback expressing annoyance with “annoying” or “misleading” clips, some caused by low-quality AI tools. The company has recently invested heavily in AI technologies and launched a new feature within the “Meta AI” app called “Vibes,” a sub-platform showcasing short clips created entirely by AI.

Among the key changes, Facebook’s algorithm will start highlighting newer content more prominently, with users seeing a 50% increase in Reels videos uploaded on the same day they browse the app.

Additionally, AI-powered smart search will be added to Reels, suggesting new search terms or topics similar to what users are watching, resembling the gray suggestions below TikTok clips.

Moreover, Friend Bubbles will appear in both the Reels interface and main feeds, allowing users to see clips and posts their friends have interacted with. Clicking on a friend’s image within the bubble opens a direct private chat—a feature inspired by Instagram’s interface.

Observers view this move as Meta’s new attempt to boost user engagement and reduce random content amid fierce competition with other short-video platforms like TikTok and YouTube Shorts. The company also asserts that integrating AI into content recommendations will make the Facebook experience more personalized and interactive than ever before.