Amid tragic humanitarian conditions faced by the residents of the Gaza Strip, dominated by famine and food supply shortages.

A promotional video for the opening of a new cafe named “Nutella Cafe” in Gaza City has sparked widespread controversy and anger on social media.

This comes amid the dire humanitarian situation in Gaza, marked by famine and lack of essential food supplies.

The video, published on the cafe’s Instagram page followed by about 20,000 people, included promotional shots of the place and marketing comments such as: “From the heart of the siege, today a space of taste and hope is born… Nutella is not just a cafe, but a message that Gaza, despite the pain, creates life in its own way.”

The cafe’s opening raised questions among activists about the source of materials used, given the difficulty of obtaining basic foodstuffs, while offering products presumed to be missing due to the Israeli siege on the Strip.

Several activists considered the video to present an unrealistic image of life in Gaza and that it might be used to support the Israeli narrative denying the existence of famine or a severe humanitarian crisis in the Strip.

One user tweeted on the “X” platform: “Nutella opens a cafe in Gaza? What is happening!”

Meanwhile, a user named “Nina” commented: “Can someone explain to me what’s going on, where is Gaza? Is it the Gaza we see under bombardment and suffering from famine, or is there another Gaza?”

In a comment on a Facebook post, a woman wrote: “I doubt this scene is real, what we see of destruction and hunger shows no signs of places like this.”

Another person wrote: “You are portraying an unrealistic image of a people facing extermination, showing luxury that does not exist, and this harms our cause.”

On August 22, the United Nations officially declared famine in Gaza, stating that 500,000 people suffer from catastrophic hunger levels, based on the Integrated Food Security Phase Classification report, a tool supported by the UN.

The UN held Israel responsible for the famine through “systematic obstruction” of food aid entry.

Israel imposed a tight siege on Gaza in early March, completely blocking aid entry before easing these measures in late May.

On Wednesday, the Palestinian Ministry of Health in Gaza announced 6 new deaths, including a child, due to famine and malnutrition in the past 24 hours.