The football market is always dynamic, rewarding stars one moment and punishing them the next. The year 2025 was harsh for many big names, with the biggest surprise being Brazilian Vinicius Junior, Real Madrid’s star once hailed as the legitimate heir to Ronaldo’s throne at Santiago Bernabeu and a close contender for the 2024 Ballon d’Or.

Here are the top stars whose market values dropped in 2025:

Vinicius Junior (from €200 million to €170 million)

From peak to concern, Vinicius ended 2024 at his best after winning the Best Player award at the FIFA ceremony in Doha. However, the new season brought successive shocks: recurring muscle injuries, fewer matches than expected, and increased media pressure with the arrival of Kylian Mbappe stealing headlines in Madrid.

In previous seasons, Vinicius was a symbol of joy and excitement at Bernabeu, dancing with the ball among defenders like playing samba. But in 2025, he seemed to have lost some skills, resulting in a market value drop from €200 million to €170 million.

Phil Foden (from €140 million to €100 million)

Foden was seen as one of England’s unique talents, blending skill, smooth touch, and scoring ability. However, the 2025 season revealed a different side due to injuries. He suffered multiple injuries disrupting his continuity, and upon return, he couldn’t regain his usual attacking sharpness for Manchester City fans.

His value drop from €140 million to €100 million reflects not only his physical absence but also growing doubts about his form.

Martin Ødegaard (from €110 million to €85 million)

Arsenal’s captain and the face of Mikel Arteta’s project was expected to continue rising steadily, but 2025 brought harsh brakes. His goals and decisive passes declined, and his influence on the team was less decisive than in previous years.

Although Ødegaard remains a very important player for the Gunners, his market value dropped by €25 million at once, reflecting that leadership alone does not always suffice in football’s market.

Dušan Vlahović (from €60 million to €35 million)

The Serbian striker once described as Juventus’ natural heir in attack faced a different reality in 2025. Scoring fewer goals, fan pressure, and lack of effectiveness in big matches caused Vlahović to lose his aura.

Additionally, Jonathan David’s arrival and rumors of conflicts with club management made the Serbian’s future in Turin uncertain, resulting in his market value collapsing to just €35 million, nearly half of what it was a year ago.

Rasmus Højlund (from €60 million to €35 million)

The market was unforgiving, dropping his value by a full €25 million to only €35 million, clearly indicating that names alone do not build reputation; goals are decisive.

Bernardo Silva (from €60 million to €38 million)

Bernardo remains a genius midfielder at Manchester City, but 2025 confirmed that age is starting to work against him. His physical decline became evident, and the Portuguese player can no longer maintain the high pace that characterized his peak years.

His value drop to €38 million marks the beginning of a new phase in his career, from a game-changer every match to an experienced player complementing the system.