The world today is witnessing a radical shift towards digitization, where data, artificial intelligence, and emerging technologies have become integral parts of our daily lives and key drivers of modern economies. With this transformation, digital governance is no longer just a regulatory issue but a fundamental pillar for building trust between companies and users, and between governments and societies.

In this context, the importance of Saudi Arabia stands out, having set a clear goal within its Vision 2030 targets to build a thriving digital economy based on innovation and knowledge. The Kingdom has already topped global indicators in cybersecurity, reflecting its commitment to enhancing a safe and trusted digital environment. Here, the pivotal role of national companies, such as Etihad Salam Telecommunications Company “Salam,” emerges in turning this vision into tangible reality.

At “Salam,” we believe that trust is the cornerstone of our relationship with our customers and partners. This trust is not built on slogans but is established through clear practices and strict governance policies that ensure our digital solutions are based on principles of transparency and accountability. We recognize that no digital service, whether related to telecommunications, cloud computing, or artificial intelligence, can succeed unless the user is assured that their data is managed and protected according to the highest standards.

From this standpoint, “Salam” applies precise governance policies across all its digital solutions, especially those relying on artificial intelligence and big data. These policies translate into practical measures including full compliance with national and international privacy regulations and ensuring independent auditing mechanisms when necessary, enhancing transparency and affirming our commitment to our users’ responsibilities.

Security and privacy for us are not afterthoughts but essential parts of everything we offer. Therefore, “Salam” adopts the principle of security from the start, embedding privacy and security principles in the design phase, so protection is integrated into the structure of every product or service we provide. Whether it is mobile services or cloud computing, all solutions are built on foundations that guarantee data protection from the very first moment, providing a safe and trusted digital experience.

However, we also recognize that digital governance cannot be achieved solely through corporate efforts. Responsibility is shared between the public and private sectors, which is why we work closely with relevant national entities, foremost among them SDAIA and the Communications, Space, and Technology Commission. This cooperation reflects our keenness to contribute to formulating balanced regulatory frameworks that achieve the difficult equation: encouraging innovation while ensuring accountability. Innovation can only flourish in an environment where users trust that their rights are protected and their data is managed according to clear standards.

These joint efforts contribute to building a national digital ecosystem based on solid foundations of governance and trust. Through this approach, we ensure that innovation remains supported by trust and that the user is always at the heart of the digital journey. Digital transformation is not an end in itself but a means to empower individuals, companies, and governments, and its impact will not be realized without a strong relationship of mutual trust.

Recent years have shown that digital trust has become one of the most important elements of global competitiveness. Countries that have succeeded in building digital environments based on transparency and privacy protection are today the most capable of attracting investments and talents. Saudi Arabia, through its advanced strategies in cybersecurity and digital governance, is steadily moving towards becoming a global role model.

“Salam,” as a leading national player in the telecommunications and information technology sector, sees itself as a key partner in this journey. We do not limit ourselves to providing advanced communication services but work to establish an integrated system of values and practices that enhance digital trust. Every new project and every new service is built according to governance and transparency principles to ensure that the user feels secure when dealing with our products and services.

It can be said that the Kingdom’s digital future will not be built only through investments in infrastructure or the deployment of 5G networks but through embedding the principles of digital governance. Today’s users are more aware of their rights and more eager for safe and transparent services. This imposes a doubled responsibility on companies to adopt responsible practices that balance innovation and protection.

Digital governance is not merely a regulatory obligation or a response to external pressures but a strategic choice reflecting institutional maturity and an understanding of the value of trust in the digital age. At “Salam,” we see building this trust as a long-term investment that ensures the sustainability of our business and enhances our contribution to achieving Saudi Vision 2030.

In conclusion, the Kingdom’s journey towards a prosperous digital future requires digital governance to be at the core of this journey. Trust is not granted but built with awareness and commitment, and governance is the tool that ensures this trust translates into tangible reality. From this standpoint, “Salam” affirms its commitment to be an active partner in this ecosystem and to continue working on providing innovative solutions based on transparency and governance, always placing the user at the heart of the digital experience.