Unifonic, the leading AI-powered multichannel customer interaction platform and top SaaS provider in the Middle East, announced its participation as a platinum sponsor at the 5th edition of the E3 Customer Experience Enablement Conference, scheduled from September 29 to 30 at the JW Marriott Riyadh, Saudi Arabia.

The conference serves as an ideal platform for shaping customer experience strategies, gathering innovators and leaders in the field. As a leading Saudi company, Unifonic’s presence underscores its commitment to reimagining the future of customer engagement in the MENA region and supporting Saudi Arabia’s ambitious Vision 2030 goals.

On the first day, Ayman Hamdan, Unifonic’s co-founder, will deliver a keynote highlighting the active role of emerging technology in transforming customer experiences.

During the event, Unifonic will also announce the launch of its AI-powered customer interaction platform. This platform, powered by the Unifonic Intelligence AI engine, transforms every customer interaction into a personalized experience that adapts to context, anticipates and respects customer intent, and delivers measurable business outcomes.

The Unifonic Intelligence AI engine, which powers the Unifonic platform, is supported by HUMAIN, an AI company owned by the Public Investment Fund, and Groq, an AI inference platform collaborating with HUMAIN within Saudi Arabia. Through partnerships with HUMAIN and Groq, Unifonic gains a competitive edge in deploying AI across the Kingdom by delivering high-performance, low-cost AI tools rapidly while ensuring data privacy and regional regulatory compliance.

This move enables Unifonic to offer highly customized AI features tailored to the region, characterized by purpose-fit and adaptability, benefiting from Groq’s rapid model deployment and diverse support, HUMAIN’s efficient infrastructure, comprehensive compliance, enhanced security, and improved Arabic language support.

Kareem Zaki, Unifonic’s Chief Product Officer and CTO, said: “We look forward to participating in the 5th E3 Customer Experience Enablement Conference, a leading platform to shape the future of customer engagement in the region. We are excited to collaborate with our partners Groq and HUMAIN during the conference, whose expertise in AI infrastructure has enabled us to deliver AI experiences that meet compliance standards, focus on the Arabic language, and are specifically designed to meet the linguistic and cultural needs of the region. We look forward to continuing this partnership to empower companies across MENA with new customer experiences.”

Leveraging the significant capabilities of HUMAIN and Groq, Unifonic equips its clients with the ability to test, fine-tune, and deploy new AI models customized for specific tasks, ensuring Arabic language support through models like “Alam”.

Fahad Al-Turaif, Groq’s Regional Director in Saudi Arabia, stated: “Groq’s speed enables delivering Arabic-focused customer experiences at scale, providing the performance and compliance levels required by companies in the region. Together, we are setting a new standard for how AI enhances customer engagement in Saudi Arabia and across MENA.”

Saed Al-Dobas, Head of AI Infrastructure and Cloud Computing at HUMAIN, said: “HUMAIN’s mission is to empower innovators and leading companies in the region to adopt AI. HUMAIN AI Computing, sovereign by design, will enable Unifonic to transform the customer experience market through AI agents at unprecedented speed.”

The 5th E3 Customer Experience Enablement Conference 2025 will also host the second Customer Experience Hackathon, an executive education track, and an exhibition focusing on key areas such as customer journey mapping, omnichannel strategies, personalization, and brand experiences. The conference will lay the foundation for exploring AI potential, digital transformation, and analytics-driven innovations to enhance customer interactions and cement Saudi Arabia’s global leadership in customer experience.