The Saudi Super Cup held in China has become a prominent example that combines sports, economy, and marketing, opening new horizons to expand Saudi Arabia’s sports and economic influence. It enhances the popularity of the Saudi league and its clubs in the massive Chinese market exceeding 1.4 billion people. Strategically, this event raises the market value of Saudi clubs and boosts their global image. The Kingdom benefits from this by attracting foreign investments and sponsorships, expanding its international fan base, and aligning with the Saudi Vision 2030 goals to develop sports as a thriving investment sector.