The Ras Al Khaimah Tourism Development Authority has launched its new campaign “Summer in Ras Al Khaimah Makes You Forget the World,” designed to encourage UAE residents to enjoy their summer holidays in Ras Al Khaimah. The campaign is characterized by spontaneity and a complete departure from routine and traditional marketing methods, relying on real-life shots reflecting unexpected moments that create unforgettable experiences, from unplanned adventures and trips to simple, spontaneously captured images. Alka Winter, Vice President of Destination Marketing and Communications at the Ras Al Khaimah Tourism Development Authority, stated that “Summer in Ras Al Khaimah Makes You Forget the World” is not a traditional marketing campaign because the emirate is not just a tourist destination. Therefore, an honest and joyful campaign was created to reflect the essence of moments that remain in memory and spontaneous adventures.

The campaign is specifically designed for UAE residents and visitors to make the emirate an ideal destination for short vacations, easily accessible from other cities, offering distinguished hotel options in addition to a variety of beach, mountain, and desert adventures. The spirit of the campaign is to embrace the freedom of exploration without any plan, starting from experiencing Jais Flight – the longest zipline in the world – kayaking among mangrove trees, and relaxing in a luxury resort without any prior plan.