The Khalifa Fund for Enterprise Development has launched the unified digital platform “Business Journey” to empower companies and service providers to connect, grow, and expand, during its participation at the Abu Dhabi Government Pavilion at GITEX Global 2025.

The “Business Journey” platform is designed to empower small and medium enterprises (SMEs) in Abu Dhabi by providing advanced tools for financing, consulting services, training, and support through the use of artificial intelligence capabilities.

The scope of the new platform is not limited to SMEs; it also includes government entities, strategic partners, and investors, contributing to strengthening the national economy.

The digital platform launch is part of the Khalifa Fund’s efforts to transform the SME empowerment ecosystem in Abu Dhabi by integrating a range of supportive services into a unified smart platform that, with its advanced features, drives innovation and facilitates access to financing, growth, and expansion opportunities, as well as achieving sustainable economic impact.

Service Providers Development

Moza Obaid Al Nasri, CEO of the Khalifa Fund for Enterprise Development, said: “The launch of the ‘Business Journey’ platform confirms our commitment to fostering a culture of innovation and supporting SMEs, and encouraging entrepreneurship as a vital contributor to the economy of Abu Dhabi and the UAE. Through this platform, we aim to provide diverse services and programs tailored to the unique needs of each enterprise, empowering entrepreneurs in the UAE and enhancing their economic contributions.”

The new platform offers many innovative features that help develop the efficiency and capabilities of service providers, enabling them to manage listing processes and handle requests through smart programs and advanced data-driven analytics.

Eight Main Axes

The “Business Journey” platform includes a digital marketplace for SMEs, providing access to financial and non-financial support services across eight main axes, alongside AI-supported consultations, a chatbot that recommends services and automates request workflows, service management via Microsoft Dynamics 365 CRM, and a dashboard on SMEs and service demand levels.