Engineer Hassan El Khatib, Egypt’s Minister of Investment and Foreign Trade, today inaugurated new production lines at the Mars Wrigley factory in 6th of October City. The event was attended by Engineer Adel El-Naggar, Governor of Giza, Mr. Frank Mars, Board Member of Mars Global and the fourth generation of the founding family, and Lieutenant General Engineer Kamel El-Wazir, Deputy Prime Minister for Industrial Development and Minister of Industry and Transport.

Deepening Local Industry

In his speech during the inauguration ceremony, Minister Hassan El Khatib confirmed that Mars’ expansions involve investments exceeding $280 million during the period 2023 to 2025. The factory in Egypt has become one of the company’s five largest factories worldwide, reflecting growing confidence in the Egyptian economy and the country’s ability to provide a stable and attractive investment environment supported by strong infrastructure despite unprecedented global economic challenges.

The Minister emphasized that this investment exemplifies the integration of investment, production, and export, which aligns with Egypt’s new economic vision focused on deepening local industry, increasing added value, and enhancing the competitiveness of Egyptian products in international markets.

With the operation of these new lines, the factory’s export volume will rise to more than 90% of its total production, reaching over fifty markets across Europe, Asia, and the Middle East. This strengthens the company’s position among the largest exporters of food products from Egypt and consolidates Egypt’s status as a regional hub for manufacturing and trade, benefiting from its strategic geographic location and extensive trade agreements worldwide.

Investment Law Incentives

El Khatib explained that the Ministry of Investment and Foreign Trade, in cooperation with the Ministry of Industry and the General Authority for Investment, has supported the company in implementing its new project by facilitating all necessary procedures and approvals and ensuring its benefit from the incentives stipulated in the Investment Law. This was done in full coordination with relevant authorities to ensure speedy completion and precise execution.

He added that this project is part of significant expansions by American companies operating in Egypt this year, reflecting the strength of the economic partnership between Egypt and the United States and the continued confidence of the American business community in growth opportunities within the Egyptian market.

The Minister pointed out that the Egyptian government, under the directives of President Abdel Fattah El-Sisi, is working to establish a long-term investment environment based on clarity and stability, while continuing efforts to reduce non-tax financial burdens on investors and regulating the fees and charges system to achieve justice and sustainability. He also noted steady progress in digital transformation and linking investment-related entities through unified platforms to facilitate services and reduce processing times, enhancing transparency and performance speed.

The Minister praised Mars’ social role in Egypt by supporting developmental and community initiatives and providing training and employment opportunities for youth, reflecting the company’s genuine commitment to contributing to sustainable development in Egyptian society.

He concluded that these achievements send a clear message that Egypt is committed to supporting all serious investments that contribute to deepening local industry, increasing exports, and creating new job opportunities for youth. Mars’ investments represent a successful model of integration between global capital and Egyptian efficiency, as well as international expertise and local execution capability.