Armin Moradi, CEO and Founder of Qashio

In an exclusive interview, Armin Moradi, CEO and founder of the Qashio platform, revealed his company’s vision to empower organizations to transition towards a more transparent and efficient cashless future. Moradi highlighted what sets Qashio apart from other platforms in the region, its role in supporting digital transformation in the UAE and Saudi Arabia, the importance of loyalty programs for businesses, alongside expansion and innovation plans that strengthen Qashio’s leadership in the Middle East and North Africa.

What Distinguishes Qashio in Expense Management

Moradi explained that although there are many expense management solutions in the UAE, they do not offer in-depth solutions tailored to the local context and requirements that Qashio provides. The platform was created by a financial manager to address the challenges faced by financial leaders and is designed to solve problems directly experienced by its founder. Qashio’s reporting capabilities are the most detailed in the market, giving finance teams full control over every dirham spent. Additionally, Qashio is the only solution in the region offering a corporate loyalty program, allowing customers to convert spending into rewards such as airline miles, hotel points, or direct cashback through partnerships with airlines, hotels, and retailers.

Supporting the Shift to a Cashless Society

Moradi noted that with cash, companies lose the ability to track expenses and receipts, and traditional corporate cards expose company balances to a single cardholder. Qashio provides smart cards with strict and customizable limits, making digital payments safer, more transparent, and easier to control. The platform has helped over 2,000 companies transition to a cashless future. He also emphasized the importance of Qashio’s partnership with Alinma Bank in Saudi Arabia to support the Kingdom’s goals towards a cashless economy.

Loyalty System and Rewards Programs

Qashio’s loyalty system is among the most sought-after, where customers earn rewards for their spending, whether through cashback or partnerships with airlines, hotels, and retail, increasing the value of travel miles and hotel points beyond traditional cashback.

Next Steps for Innovation and Expansion

Moradi explained that Qashio is investing in developing its products and AI capabilities, such as automated expense classification, predictive analytics, and smart compliance, to save manual work hours. Geographically, the focus is on Saudi Arabia and the GCC countries, with expanding loyalty program partnerships to enhance value for clients in travel, hospitality, and retail sectors, aiming to become the undisputed leader in expense management and corporate rewards in the region.