The Arab Travel Market 2026 exhibition, held under the theme “The Future of Travel in 2040: New Horizons through Innovation and Technology,” sheds light on the key trends shaping the future of the global travel and tourism sector and the role of innovation and future technologies in enhancing the traveler experience at all stages.

The travel and tourism sector is expected to undergo one of the largest historical transformations in the coming years. According to data from the World Economic Forum, the sector will see 30 billion tourist visits and contribute $16 trillion to the global GDP by 2034.

At the same time, technological shifts based on artificial intelligence, immersive digital experiences, and advanced aviation and smart mobility technologies will reshape how and why people travel.