Flaword, the leading online flower and gift delivery platform in the Middle East and the United Kingdom, announced the launch of its new initiative “Future Programmers,” aimed at empowering the next generation to learn programming and acquire digital skills, aligning with the company’s 2025 ESG sustainability strategy and the United Nations Sustainable Development Goals.

Through this initiative, Flaword will offer approximately 100 scholarships to children and youth across various countries in the region, providing them access to specialized training programs in programming and digital knowledge. These programs are organized in collaboration with local educational institutions in each country to ensure maximum impact and effectiveness. In the United Arab Emirates, Flaword partners with Pure Minds Academy to implement this initiative.

Abdulaziz Basem Al Logani, Chairman and CEO of Flaword, said, “At Flaword, we do not only provide gifts, but we also believe in providing opportunities. The Future Programmers initiative embodies our commitment to turning this vision into reality by equipping ambitious children and youth with the tools that qualify them for innovation and leadership. Investing in future generations is an investment in all our futures and is a core part of our sustainability strategy.”

Amit Vyas, Founder and CEO of Pure Minds Academy, said, “At Pure Minds Academy, we believe in empowering youth and providing them with the tools to shape their future. Through our partnership with Flaword in this distinguished initiative, we are proud to offer students the opportunity to enroll in the NCFE-accredited Python game design program, which builds a solid foundation in programming and digital skills and prepares them for a brighter future.”

For details on programs and schedules, interested parties can contact the local partner academies in each country directly. This initiative is a unique opportunity to acquire future skills and embark on a journey into the world of innovation and programming, with Flaword’s continuous support to enhance youth capabilities and empower them to lead digital transformation in the region.

Flaword is an e-commerce platform established in 2017 specializing in online flower and gift orders. It sources flowers from the best farms worldwide and delivers them to its workshops in all operating countries, where professional designers and florists arrange them. The company collaborates with several global and local designers and brands to offer a wide range of products such as chocolates, sweets, perfumes, and more, delivered on the same day via its dedicated delivery service to ensure the best customer experience.