Puma’s shares surged by 15.9% to 21.7 euros during Monday trading following a Bloomberg report that Artemis, the investment arm of the French Pinault family which owns the Kering group, is considering options to sell its 29% stake in the German sportswear company. The Pinault family has engaged financial advisors to evaluate available options for its stake in Puma and has already started contacting potential buyers. This comes as Artemis faces increased investor scrutiny after reports of accumulating high levels of debt due to its efforts to diversify its investment portfolio.