Portuguese star Cristiano Ronaldo appeared live from Riyadh, announcing the launch of his new medical project and affirming that Saudi Arabia has become his second home after Portugal. This move reflects Ronaldo’s transition from the football field to broader arenas related to economy, investment, and value creation.

Integration with Saudi Culture:

A few years of presence in the Kingdom were enough for the Al-Nassr captain to integrate himself into the fabric of Saudi society. During the press conference accompanying the announcement, he expressed his happiness with the popular and official reception, confirming that his family and friends found a stable and safe environment in Saudi Arabia, and that he feels a full sense of belonging to the country.

Investments Aligned with Vision 2030:

The new project falls within the framework of Saudi Vision 2030, which aims to diversify the economy and expand health and cosmetic services as one of the promising sectors. The presence of an influential sports figure like Ronaldo boosts global investor confidence in the local market and provides a practical example of the Kingdom’s ability to attract foreign capital and convert it into quality projects with economic and social dimensions.

Cross-Continental Capital:

Ronaldo’s investment in the health sector represents the transformation of sports capital into a comprehensive economic activity. The star, accustomed to European stadiums, is now transferring his brand and commercial value to Saudi Arabia, adding new momentum to its international image as a safe and attractive investment destination.

The Strength of the Saudi Market:

The project sends a clear message that the Saudi market is capable of attracting global names and turning them into active partners in development. This aligns with national goals to make the Kingdom a regional and global investment hub, not only in oil and energy but also in health, services, and modern technologies sectors.