Dar & Emaar Investment and Real Estate Development Company announced the launch of its new residential project “Saraya Al-Ruba” in the Al-Ruba district in East Riyadh, in partnership with NHC. The project spans nearly one million square meters and includes 1,155 residential units with modern designs and diverse models, with a total value exceeding 1.7 billion SAR.

Since its launch, the project has witnessed remarkable demand, recording sales and bookings of 25% of its residential units within 48 hours, reflecting the strong trust the name “Dar & Emaar” enjoys in the real estate market.

The project units vary across eight residential models providing multiple options to suit the needs of owners and Saudi families. The units balance cost efficiency and quality of living, and the project includes private gardens, independent parking for each unit, extensive green spaces, commercial centers, hospitals, mosques, as well as a carefully designed network of roads and pedestrian paths to ensure comfort and safety for all residents.

The project is supported by flexible financing options, including a reduced installment program, which enhances ease of ownership and makes the project a qualitative addition to the “Saraya” series of projects that offer integrated communities meeting the aspirations of Saudi families and aligning with the Kingdom’s Vision 2030 goals.

In this context, Mr. Mansour Al-Jufaili, Sales Manager for the Kingdom at Dar & Emaar, stated:

“Dar & Emaar prioritizes facilitating home ownership, which is why we have provided flexible solutions in cooperation with financing entities to ease our clients’ ownership of their residential units. One of the most prominent solutions is the reduced installment option starting from 400 SAR monthly for up to 36 months.”

This offer extends to all Dar & Emaar projects approved by NHC for off-plan sales products and is available to both beneficiaries and non-beneficiaries, provided bank financing is obtained. With this initiative, we aim to remove financial barriers for our valued clients and make the home ownership journey easier and more flexible, enhancing their stability and fulfilling their future aspirations.

Commenting on the project launch, Mr. Amr Al-Faqi, CEO of Development and Investment at Dar & Emaar, said:

“The Saraya Al-Ruba project represents Dar & Emaar’s vision in developing integrated communities that combine quality and innovation while considering the needs and aspirations of families. We ensured the project is an example of meticulous planning that balances quality of life and investment value, contributing to achieving the national housing goals of Vision 2030.”

With the launch of “Saraya Al-Ruba,” Dar & Emaar continues to solidify its position as one of the leading residential community developers in the Kingdom by offering modern and sustainable solutions that meet the aspirations of Saudi families and enhance quality of life. Since its establishment in 2007, the company has successfully delivered thousands of residential units across various regions of the Kingdom, reaffirming its firm commitment to supporting the objectives of Saudi Vision 2030 and expanding home ownership options through quality projects that ensure long-term value and keep pace with future aspirations.

Dar & Emaar was founded in 2007 and is a trusted brand in the Saudi real estate market, committed to developing sustainable, high-quality communities to elevate the concept of modern living. The company has a prominent presence in the central, eastern, and western regions of the Kingdom, having delivered more than 40 residential projects that provide carefully designed homes in prime locations for thousands of families.

The company contributes to achieving the targets of Saudi Vision 2030 by bridging the housing market gap through smart and suitable housing solutions that keep pace with future aspirations. The company’s flagship projects, Saraya and Tala, are distinguished by practical design and commitment to the highest standards of innovation and wellness, ensuring the preservation of long-term value for homeowners.

The company continues to set new standards in the rapidly growing real estate landscape in the Kingdom by integrating modern design elements with sustainability standards and flexible financing solutions.