beIN Media Group announced the renewal of its strategic partnership with SMC Group, based in Riyadh, Saudi Arabia, confirming SMC’s role as the exclusive commercial partner managing advertising sales for beIN Media Group in 23 markets across the Middle East and North Africa until 2027. The new agreement covers all premium beIN channels, including more than 20 sports and entertainment channels, notably the leading beIN SPORTS channels.

The renewal agreement was signed yesterday during an official ceremony held at beIN’s regional headquarters in Doha, Qatar, attended by senior executives from both sides.

This partnership embodies the successful cooperation between beIN and SMC since their collaboration began in 2022, offering innovative advertising opportunities that meet the aspirations of local and international brands across the region. It also represents a practical model of SMC’s vision to build long-term strategic relationships based on performance and results, enhancing its position in the sports advertising sector.

Commenting on the renewal, Mr. Mohammed Al-Subaie, CEO of beIN in the Middle East and North Africa, said: “We are pleased to extend our valuable partnership with SMC Group, which has become one of the pillars of our commercial success since the historic FIFA World Cup Qatar 2022. Together, we have achieved great successes by providing innovative and inspiring experiences that reached millions of audiences across the region, giving brands a strong and distinguished platform for growth. The renewal of this agreement also reinforces our shared commitment to excellence.”

On his part, Mohammed Al-Khuriji, Chairman of SMC Group, stated: “We are pleased to renew our strategic partnership with beIN Media Group, which contributes to enhancing SMC Group’s leadership as the largest media and advertising group with the biggest advertising inventory in the region. This comes amid the rapid positive developments witnessed in the region in terms of investments, events, and quality projects. Within our vision framework, we work on introducing solutions supported by the latest digital technologies aimed at enhancing sales performance for our partners, including beIN Group, the owner of the most important sports event content in the Middle East.”