David Beckham has earned a record £25 million this year thanks to huge marketing deals with global brands such as Stella Artois and Hugo Boss. The deals, signed through his company Footwork Productions, which holds a stake in DRJB Holdings, generated massive profits after a year of significant growth for Beckham’s brand.

Despite retiring years ago, Beckham’s popularity continues to bring him increasing profits, supported by his media appearances and investments in television production and the American club Inter Miami. Beckham’s company is preparing to make more partnerships ahead of the 2026 World Cup, following a recent deal with American telecom giant Verizon.

The success extends beyond Beckham himself to his wife Victoria, as his company Studio 99 is producing a new documentary series about her, following the huge success of a Netflix series in 2023.

DRJB’s pre-tax profits reached $45 million, up nearly 25%, with revenues exceeding $92 million, indicating unstoppable commercial momentum. Although his son Brooklyn and wife Nicola have missed some family events, this has not affected Beckham’s public image or global commercial success.