Emirates Hospitality and Entertainment Company, a subsidiary of Emirates Group specializing in premium hospitality and food and beverage services, signed a franchise agreement with Saddl Group to open the first Saddl Cafe branch in 2025. The new branch will be located in the arrivals hall of Terminal 3 at Dubai International Airport before the end of the year. This step reflects the commitment of both parties to provide exceptional hospitality experiences that embody the global spirit of Dubai.

Tyrone Reed, CEO of Emirates Hospitality and Entertainment, said: “The partnership with a prestigious Emirati brand like Saddl is a pivotal moment in our company’s journey. This partnership not only aims to enhance our offerings at Dubai International Airport but also affirms our role as a key platform to empower local brands.”

Mohammed Mattar Al Falasi, founder of Saddl, stated: “We are proud of our partnership with Emirates Hospitality and Entertainment, which allows us to offer the unique Saddl experience to millions of visitors coming to Dubai.”