ASUS is participating in the 45th edition of GITEX Global, showcasing a wide range of its AI-powered devices under the theme: “AI Everywhere. Amazing Possibilities.” The ASUS pavilion features a comprehensive set of solutions designed to accelerate digital transformation through AI technologies, cloud computing, and educational technologies.

ASUS also highlights how AI is integrated across various infrastructure aspects, work environments, edge solutions, and mobile devices, allowing visitors to closely explore the role of smart technologies in reshaping sectors—from boosting productivity to innovating new ways of working, learning, and collaborating. ASUS enables organizations of all sizes to prepare for the future through purposeful and thoughtful innovation.

Tolga Ozdil, Regional Commercial Director for the Middle East, Turkey, and Africa at ASUS, said: “The Middle East region is at a critical point in its digital journey, where AI plays a key role in shaping the future of economies, institutions, and societies. Through our partnership with Intel, ASUS leads smart and sustainable innovation to meet the evolving needs of the region. GITEX Global is the perfect opportunity to showcase our latest innovations and strengthen relationships with our customers and partners in the region.”

During its participation, ASUS is showcasing a range of devices designed for business and education sectors, including the ergonomically designed B5405, the P5405 equipped with a neural processing unit capable of performing 47 tera operations per second dedicated to AI tasks, and the B9403 which weighs less than 1 kilogram and features an all-day battery life. Notably, all ExpertBook Copilot computers are built with magnesium-lithium chassis meeting MIL-SPEC military standards to ensure maximum durability. The lineup also includes Chromebook CX5403 Plus, CR1204, and Windows BR1204 devices designed for students with durable and secure designs. The Chromebook Plus CX1405 comes with a 12-month Google One AI Premium subscription and uses 30% recycled plastic in its construction, alongside the P470 and P440 all-in-one desktop computers designed for durability and easy maintenance. ASUS will also present AI ExpertMeet, smart collaboration solutions based on AI to simplify corporate communication and enhance productivity.

Visitors can also explore ASUS AI infrastructure solutions, including ASUS AI POD equipped with NVIDIA GB300 processors, HGX and Ascent GX10 servers powered by NVIDIA GB10 Grace Blackwell Superchip. The Workspace AI lineup includes NUC 15 Pro, NUC 14 Pro AI, and ROG NUC 2025 mini PCs, all designed to deliver powerful enterprise performance in a uniquely compact design. ASUS is revolutionizing smart cities by developing advanced solutions in autonomous driving, fleet management, and smart buildings, supported by the powerful embedded computer PE2200U and high-performance Edge AI systems PE6000G and PE2100N. AI-powered productivity solutions include the ASUS ProArt series and Go networking solutions such as PRT-BE59, PQG-U1080, 5G GO, RT BE58 Go, and RT AX50 Go.

Senik Chiu, Regional Director for the Middle East and Africa at ASUS, said: “We are pleased to showcase our latest AI innovations at GITEX, where we see this event as an exceptional platform to demonstrate how our technologies transform industries and enrich daily life.”

Partnerships remain a key focus in ASUS’s vision, as the company continues to strengthen its collaboration with NVIDIA through the Enterprise AI Factory platform, providing AI-ready spaces, AI POD designs tailored for large language models, and advanced workloads.